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Privacy policy

Thexton Armstrong EMEA BV (hereinafter “Thexton Armstrong®”) processes personal data and acknowledges the importance of keeping your personal data adequately processed and protected. In this Privacy Statement, we provide answers to the most important questions regarding the processing of your personal data by Thexton Armstrong® in the Netherlands. Thexton Armstrong® has aligned its Privacy Statement with the General Data Protection Regulation (GDPR).

Who is responsible for processing your personal data?
Thexton Armstrong EMEA BV is the controller. Thexton Armstrong EMEA BV is a franchise organisation and works together with Franchise partners. Thexton Armstrong EMEA BV has its registered office in The Hague and is registered in the trade register under number 66928931. Thexton Armstrong is based at Dr. Kuyperstaat 1, 2514 BA The Hague. Contact person regarding the GDPR: Coen Vleesenbeek (

From whom do we collect personal information?
The personal information that we may collect and store includes (but is not limited to) personal information about the following persons, among others:

  • Potential customers
  • Customers
  • Employees of customers
  • Potential (associate) Franchise partners and Master Franchise partners
  • (Associate) Franchise partners and Master Franchise partners
  • Visitors to our website who register to receive information, such as our newsletter
  • Representatives of customers, service providers or suppliers

What personal data do we process?

Thexton Armstrong® processes personal data such as surname, first name, initials, address, zip code, city, email address, telephone numbers and similar required data.

Additional personal data is only processed if required to comply with any agreement or legal obligation or the legitimate interest of Thexton Armstrong®.

If you provide us with personal information of employees of your company, you are obligated to inform your employees about this! You can then forward them this privacy statement so that your employees can see how we handle their personal data.

We advise you to read the Thexton Armstrong® Privacy Statement carefully and, if necessary, to keep a copy for your own records.

You can contact us about your personal data via or +31 (0)703452600.

Why does Thexton Armstrong® process personal data?

Like any organisation, Thexton Armstrong® requires personal information to conduct its business. In addition, the nature of our services means that personal information is a necessary part of informing prospects and prospective Franchise partners and the advice that Thexton Armstrong® provides to its customers.

The law sets conditions for the processing of personal data. In this respect, lawfulness is an important principle. Thexton Armstrong® uses personal information only if one of the principles set forth in the law applies. Below are the various purposes for which Thexton Armstrong® processes personal data and the corresponding basis for such processing.

The basis on which Thexton Armstrong® processes virtually all personal data is the need to (properly) execute a contract or to prepare for the finalisation of a contract. This applies to all services provided by Thexton Armstrong® for its customers, the agreements with suppliers, the Franchise partners and all business operations that are necessary for that purpose.

In addition, Thexton Armstrong® processes personal data based on your consent, for example, to send you our newsletter.

For service, sales and marketing purposes, Thexton Armstrong® may process your personal information on the basis of a legitimate interest.

How do we manage your personal data?

Your personal data will be stored carefully and for no longer than is necessary for the purpose for which the data was processed.

Within Thexton Armstrong®, your personal data will only be used by employees and (Associate & Master) Franchise partners, who require access in line with any agreement. All (Associate & Master) Franchise partners and employees work in accordance with the General Terms and Conditions and are bound by an obligation of confidentiality. Thexton Armstrong® does not sell your information to third parties and will only provide it if it is necessary for the execution of our agreement with you, or to comply with a legal obligation.

  • Exchanges with strategic partners
    Thexton Armstrong® works with strategic partners who are experts in their fields and who process personal data on our behalf. For example, our inbound marketing agency that supports us with Inbound Marketing.
  • Anonymising your personal data
    Thexton Armstrong® may anonymise your personal information and then use it at an aggregated and anonymised level for research purposes and to optimise its service offerings and operations. The aggregated and anonymised data cannot be traced back to you as a person or your company.

Archiving terms
Thexton Armstrong® does not process or retain your personal information for longer than necessary. Thexton Armstrong® will destroy and/or anonymise your personal information immediately after the expiry of the storage period, unless it is required by law (e.g., tax law) to retain certain personal information for a longer period of time. In that case, only specific personal data will be stored for the statutory determined storage period.

Security measures and processors
Thexton Armstrong® has taken appropriate technical and organisational measures to protect your personal information. This will protect your personal data from unauthorised or unlawful processing and from accidental loss, destruction or damage. Thexton Armstrong® uses third party services to process personal data, known as processors. These processors only process personal information on behalf of Thexton Armstrong®. Thexton Armstrong® has entered into a Processor Agreement with the processors that requires the processor to comply with all of its obligations under the GDPR and this Privacy Statement. A list of our processors can be requested at our email address

Right of inspection, removal, questions and complaints

You can submit a request to our email address ( to access, receive, change or delete your personal data. Thexton Armstrong® will always consider your request and will inform you, within a reasonable time after receipt of the request, of the follow-up action resulting from the request. If Thexton Armstrong® is not able or willing to comply with your request, a clarification will be offered at all times.

In case of specific situations, you will always have the right to object to the processing and request Thexton Armstrong® to limit the processing of your personal data. Thexton Armstrong® will consider the objection promptly, and in any case within one month, and limit and/or delete the personal data in question, unless it is required by law to retain the personal data in question. If the latter is the case, Thexton Armstrong® will notify you.

If you want to make use of your rights, you can submit a request in writing or by email to If this does not result in a solution, you can of course always make use of your right to submit a complaint to the Personal Data Authority ( or to appeal to the competent court. Any other questions or comments about our Privacy Statement can also be addressed to our email address (


In order to make the information and services offered more relevant, the Thexton Armstrong® website uses cookies. A cookie is a small text file that is placed on your computer when you visit our website. A cookie contains specific information so that each time you visit our website, you can be recognised as a visitor. It is then possible to set up our website specifically for you and to make it easier to use. When you visit our website, a banner appears to inform you about the use of cookies. If you continue to use our website, you accept the use of cookies. Your consent is valid for a period of 6 months.

  • Other tracking technologies
    Thexton Armstrong® also uses third party cookies such as Google Analytics, Piwik, Mailchimp and Hubspot to collect website and newsletter statistics in order to further improve the content and functionality of the website and marketing activities. We and our third party partners may from time to time use other similar technologies, such as web beacons, pixels (or “clear gifs”) and other tracking technologies. These are small graphic files that contain a unique identity that allows us to recognise when someone has visited our websites or, in the case of web beacons, has opened an email that we have sent. This allows us, for example, to track users’ patterns from one page within our websites to another, in order to understand whether you came to our websites through an online advertisement displayed on a third party website, or to provide targeted offers and information to you to improve the site’s performance and to measure the success of marketing campaigns.Although you cannot specifically refuse or disable these tracking technologies, in many cases these technologies depend on our cookies in order to function properly; accordingly, in such cases, not accepting our cookies will restrict the functioning of these technologies.

Third party websites
This statement does not apply to third party websites that are linked to and from this website. We cannot guarantee that these third parties will handle your personal data in a reliable or safe manner. We advise you to read the privacy statement of these websites before using them.

Our Privacy Statement may be updated. You will find the most recent privacy statement on our website: