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our brand

Our brand belief

What do we stand for?

We believe that every business owner can be successful with the right help.

Even though not every business owner is a born entrepreneur, that doesn’t mean that you can’t learn to successfully run a business.

With the right help, guidance and direction, timely introduction of business processes and an open mindset towards receiving support, every entrepreneur can achieve set goals, deal with (un)expected challenges along the way, lead their business more effectively and efficiently, and grow both as a person as well as a business professional.

Our why - Why we do it

We know that running a business isn’t always easy, and that not everyone who owns a business is by definition a born entrepreneur.

We understand better than anyone else that the social pressure and expectations of entrepreneurship can have a stifling effect. The bar, whether set by our clients or by others, is often unrealistically high. Asking for advice or help can be a tough hurdle and feel like failure.

That’s why we help business owners in their role as an entrepreneur.

We believe that with the right help every business owner can be successful, provided the business owner is open to it. We also believe that experiencing successful entrepreneurship gives business owners self-confidence and strength, reinforcing their self-image and their self-esteem. And this is reflected in their performance.

The process sees our clients grow, both as people and as professionals. We believe that recognition and appreciation of the role they play helps with this.

Our how - How we do it (together with our clients)

We stand beside business owners during the journey of growing and developing their company. We help them make their business more impactful and future proof.

We achieve this through our personal and partnership approach, characterised by respect, trust, efficiency and teamwork.

Business owners’ personal and business goals allow us to facilitate the optimisation of their business as it transitions from its current state to the next phase in the entrepreneurial journey.

We don’t just initiate this progress; we also monitor, guide and secure it without ever taking over their role as the owner of their business.

Our what – What we do and offer to our clients

We mentor SME business owners who;

Want to improve their business by optimising its existing stage or develop and progress to the next level in the entrepreneurs journey (Business Acceleration Plan),

Require support throughout all phases of the journey from a mentor; a trusted advisor (Business Mentor Plan), and/or

Prepare themselves and their business for succession or sale (Business Exit Plan)

We do this by applying the branch-independent thexton armstrong tools and methodology, supported by the thexton armstrong Profit Leakage® tool.

It makes us, thexton armstrong, the leading expert and experienced mentor for SME business owners. The navigator and motivator on the road to personal and professional growth. A listening ear, shoulder to lean on and unconditional support in your professional growth and development as an entrepreneur.

Tell us about why you want to help SME business owners

We're curious about what drives you. Why do you want to help SME business owners and why are you considering joining us and launching our franchise in your region?